Delta Delta Delta Sorority


2019 | 1yr 1mo | Packaging | Merchandise | Branding | Social Media | Illustrator| InDesign CC | Photoshop CC
Role: Principal Designer, Vice President of Public Relations, Licensing Director

About


“Tri Delta is an assembly of women with shared values where you can be yourself and belong to something bigger. We are brave, bold and kind. We are passionate about serving others, committed to becoming the best version of ourselves and dedicated to helping women live, learn and lead – with Purpose – for a lifetime.”
— Si»sters of Alpha Chapter


Contents

» Splash
» Delta House of Pancakes
» Ice Cream Social
» Graphics


Splash


2019 | 2 weeks 

Summary


The Delta Delta Delta Sorority was founded at Boston University in 1888 and is presented as Alpha Chapter. This organization represent a group of women who are BRAVE, BOLD, and KIND.

Every year, Boston University’s Student Activities Office hosts a Splash event for introducing new students to the variety of interactive programs offered in association with the university. On that day, students and faculties presents over 300 organizations including cultural clubs, major or honor fraternities, sports teams (etc.), offering free food/drink, activities, and entertainment.


Idea


The process in creating this design stems from one of the emblems, and the greek alphabet “D” of Delta Delta Delta Sorority, the emblem being a trident (power of three) and the symbols forming triangles. Since Splash is held at the end of summer and just before, the desire to have a fun atmosphere need to be translated toward the design. The main color selected was Sea Serpent for BRAVE BOLD KIND, and the accompanying hue Azurish Blue supports the displayed phrase with the resonance of a pool. As the design swims into a sea of blue, members of the sorority made an energizing atmosphere at for students to take a splash in!

Goals


» to create a clean design with BRAVE BOLD KIND phrase included in

» must display the organization’s title as well as the event’s title and year

» use a welcoming and inviting palette to encourage students to talk to member

» attribute to the (power of three) Tri Delta symbol, the trident

Guide


The palette includes Sea Serpent, Azurish White, Topaz, Big Foot Feet, and Terra Cotta, while the typefaces used are Quimby Gubernatorial for headings / titles, and Avenir for paragraphs.

Deliverables


» a logotype » specific to Splash 2020

» facebook/instagram covers & posts » to spread the word and invite students to talk to sisters at the designated tables

» table banner » to spread the word and invite students to talk to sisters at the designated tables

» t-shirts »  required for all tablers, and to keep track of members in the crowd

Cover & Posts


table banner


facebook cover


facebook post mock


facebook cover mock

Gallery




instagram post v1

instagram post v1


instagram post mock

Delta House of Pancakes


2019 | 2 weeks

Summary


DHOP, short for Delta House of Pancakes, is an annual philanthropic event celebrated by many Tri Delta chapters throughout the nation. Delta Delta Delta hosts this event to spread awareness of St. Jude and its cause to support children with cancer. For this year, the alpha chapter has decided to change the theme to the TV show Riverdale, and bandwagon on the show to attract more customers / students.

Idea


Since the theme of DHOP was Riverdale, I wanted to bring in a very important destination within the show: the Chock’lit Shoppe. As our venue transports the diner into the realm of the an 80’s diner, some of the members of Delta Delta Delta sorority also dress up and adapt the personalities of the characters.

For the t-shirt design, it emulates the sign of the Chock’lit Shoppe with the type recreated from the original letters. Using typographic rules and restraints, some of the letters not present to spell out pancake are formed.

As for the cover, an outside perspective of the Chock’lit Shoppe was chosen as the primary display for the deliverables — with the bright neon lights as an undoubtable eye catcher.

Guide


The palette includes Maastricht Blu, Middle Yellow, Maximum Red, Bright Turquoise, Ash Grey and Old Silver, while the typeface used was Helvetica Bold. 

Deliverables



» facebook covers & eventbrite » to spread the word and invite students to buy tickets to the event and donate to St. Jude’s Children Hospital


» t-shirts » create an event uniform to help recognize tri delta members from guests, and sisters that dressed up as Riverdale characters


Cover & Mock Up


facebook cover


instagram story & eventbrite mock 


Ice Cream Social


2019 | 1 week 

Summary


Delta Ice Cream Social is an event that invites potential girls in going through the informal recruitment process; it is a casual and fun opportunity to talk to sisters while munching on an icy treat!

Guide



Deliverables


» facebook/instagram covers & posts » to spread the word and invite students to talk to sisters at the recruitment tables

facebook cover


facebook post mock

Cover & Mock Ups


instgram story format


instagram post mock

Graphics


2019

Summary


Tri Delta Graphics is a collection of private facebook group covers, and extra licensing apparel designs.


facebook covers for tri delta fun & tri delta biz

 
  spring 19 apparel collection


dream girl “sara goldman” cover design


big / little canvas design


splash 2018

spring 19 apparel collection



founder’s day t-shirt design
fall 18 apparel

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FRIDAY SEP 18 2020