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Lineage



PROJECT SPECS
2019, 5 WEEKS, WEB APPLICATION


MY ROLE
UX DESIGN, UI DESIGN, LOGO/BRANDING


PROGRAMS
ADOBE XD, AI CC


TAGS
USER TESTING, PROTOTYPING









OVERVIEW
Lineage is a website application designed for assisting fraternities and sororities members in learning about their new initiates in a simple and straightforward approach.



PROBLEM

Within fraternities and sororities—whether it’s a business, design, service fraternity, or social sorority—there are two words closely knitted to the greek community: bigs and littles. These two terms represent your mentors (bigs) and your mentees (littles) in the group, the family you are sorted into, and at a larger scale, the organization that you are invited in.

Throughout one’s college career, hundreds to thousands of potential members apply to enter a Greek organization, and only a small percentage of those students are recognized to be part of them. And for those that do get welcomed usually have a hard time getting to know all of the existing members.

So how do you keep track of who your big is? Who your family are? Or in general who is in your Greek sorority?




USERS / AUDIENCE

There are main audience in a broader sense would be Greek sororities and fraternities. However, below lists subgroups within the organizations that are included as targets in consideration for implementation:


» existing sorority general members » members that are present with the organization a semester plus; know some to all members / friend circles to an extent

» existing sorority executive officers » chapter officers who long for more assessible digital resources to carry out collegiate chapter duties

» newly intiated members » members who are not familiar with existing members, families, and officers

» collegiate chapter advisors » advisors who assist chapter executive officers in running the collegiate chapter




ROLES / RESPONSIBILITIES



SCOPE / CONSTRAINTS



SOLUTION

The fastest way is to get a piece of paper and a pen, and write down your own family members — big and littles, grandbigs and grandlittles — but then you factor in who’s left the organization, who’s adopted into the family, who’s being deferred a semester, etc., and it all becomes quite confusing. In addition, for ancestors or decendants outside your tree, you’ll probably have to ask around to wholly complete your diagram.

In a quick survey of 23, 82% of Greek organization sorority members agree with the paper/pen scenario as time consuming and rigorous, while all 23 say they would like a central digital space to access and rely on.

Lineage provides that missing link, tailored toward the Greek organizations’ specific needs. It offers particular actions such as adding members in bulk, sort by family, sort by semester initiated or class, and multiple user editing.

PROCESS
Logo
Guide
Web App
STRATEGIZE

RESEARCH
   
Excel Macro
    Greek Family Tree app on facebook
    Family Tree Maker
    my heritage
    MacFamilyTree


DESIGN
Goals

TESTING
feedback: would like to have officer positions,
filter (by semester) for new member homepage, class indication of each semester

ANALYZE
    key features

WIREFRAMES




SAMPLES


PROTOTYPE
CONCLUSION / TAKEAWAYS


︎SKYLER TSE © 2020
︎INSTA ︎LINKEDIN ︎EMAIL
FRIDAY SEP 18 2020