It’s Skye! I’m a senior product designer
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for complex products.
Archive / Industry Demo Website Templates
Industry Demo
Website Templates
New York City
Demo Sites
Salesforce Solution Engineers live at the intersection of product expertise and client relationships. Their job is to translate technical capabilities into compelling narratives that resonate with potential enterprise buyers. And one of their most powerful tools? Live, interactive demo websites that show—not just tell—how Salesforce products solve real business problems.
But here's the challenge: building these demos from scratch for every client conversation isn't scalable. It's time-consuming, inconsistent, and pulls engineers away from what they do best: selling. The ask, when I stepped into this work, was bigger than designing five standalone websites. It was to create a template system—a set of industry-specific foundations that sales engineers across education, consumer-business, travel, nonprofit, and tech could spin up, duplicate, and customize for their unique clients without reinventing the wheel each time.
All templates incorporated Interaction Studio (which captures visitor behavior and surfaces it in Salesforce dashboards) and Personalization (which tracks user journeys for granular insight). Select templates also integrated Loyalty Cloud to demonstrate membership and engagement capabilities. The constant across all five: effectively visualizing how Salesforce products work in real-world contexts, packaged in a way that sales engineers could own, adapt, and deploy with confidence.
- Salesforce backend powering all data capture and analytics
- Interaction Studio recording visitor interactions and surfacing them in dashboards
- Personalization tracking user journeys to demonstrate real-time responsiveness
- Loyalty Cloud (where applicable) showing membership tiers, rewards, and engagement loops
My responsibility was to make this invisible infrastructure visible—designing front-end templates that felt authentic to each industry while seamlessly demonstrating the power of the tools underneath. But the work didn't stop at visual design. I had to think like a systems architect:
How could these templates be structured so that future sales engineers could duplicate them, and tailor them to specific clients without breaking the underlying functionality?
Every component, every text block, every user flow was built with modularity in mind.
A prospective student exploring a sustainability major navigates the class sign-up process and views their schedule. The demo focuses entirely on the student perspective—showing how Interaction Studio captures their interests and Personalization serves up relevant course recommendations along the way.
Built For
Future education industry sales reps to spin up for university and EdTech clients
User Journey
- Student lands on Cond University site
- Browses sustainability program offerings
- Selects and registers for classes
- Views personalized schedule based on selections
Products Demonstrated
- Interaction Studio (tracking class interest)
- Personalization (tailoring recommendations)
A dual-sided job marketplace where both job seekers and hirers interact with the platform. The demo shows how Pacific matches candidates with opportunities, tracks engagement on both sides, and leverages Loyalty Cloud to reward active participants.
Built For
Future consumer-business reps to customize for staffing agencies and marketplace platforms
User Journey
- Job seeker creates profile and browses openings
- Hirer posts a role and reviews matched candidates
- Both sides engage with membership perks and loyalty incentives
Products Demonstrated
- Interaction Studio (tracking search and application behavior)
- Personalization (tailoring job recommendations)
- Loyalty Cloud (membership tiers and rewards)
A traveler discovers Pal Hotels online, explores the site, and books a stay—but not before interacting with a calendar to search availability. The demo weaves together four distinct perspectives: the hotel guest, the marketing agent, the loyalty agent, and the service associate, showing how Salesforce serves every stakeholder.
Built For
Travel and hospitality reps to adapt for hotel chains, resorts, and travel platforms
User Journey
Guest searches dates and explores properties
Marketing agent sees engagement data in real time
Loyalty agent views membership status and perks
Service associate prepares for guest arrival
Products Demonstrated
- Interaction Studio (guest behavior tracking)
- Personalization (tailored offers and recommendations)
- Loyalty Cloud (membership benefits and redemption)
A potential volunteer discovers Steppers, explores the organization's mission, and signs up for an upcoming event—complete with an add-to-cart flow that demonstrates e-commerce functionality within a nonprofit context.
Built For
Nonprofit reps to tailor for foundations, charities, and community organizations
User Journey
- User lands on Steppers site and explores mission
- Browses volunteer opportunities
- Adds an event to cart
- Completes sign-up flow
Products Demonstrated
- Interaction Studio (tracking engagement and interest)
- Personalization (recommending relevant volunteer opportunities)
- Loyalty Cloud (volunteer recognition and repeat engagement)
A tech professional exploring Wellings' solutions navigates the site, discovers a TED Talk–style event, and registers to attend. The journey takes them through multiple pages, demonstrating depth of engagement and event-driven data capture.
Built For
Tech industry reps to make their own for enterprise software and hardware clients
User Journey
- User explores Wellings site and tech offerings
- Discovers an upcoming event
- Clicks through to event details
- Registers and confirms attendance
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Products Demonstrated
- Interaction Studio (tracking page visits and interest signals)
- Personalization (recommending related events and content)
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Loyalty Cloud (event-based engagement and follow-up)
- Which Salesforce products needed to be featured in each narrative
- What user journey would best demonstrate those products in action
- How to balance narrative authenticity with technical demonstration—the story had to feel real, not like a sales pitch
- Where to place interaction triggers so data capture felt organic, not forced
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How to structure the templates so future sales engineers could easily duplicate, modify, and personalize them without breaking functionality
This meant designing with modularity as a first principle. Text blocks needed to be swappable. Imagery needed placeholders. User flows needed branching points. The templates had to be robust enough to demonstrate Salesforce's power out-of-the-box, yet flexible enough that sales engineers could make them disappear into a client's own brand.
In addition, I collaborated closely with engineering to ensure that the templates, once duplicated, would continue to feed data correctly into Interaction Studio dashboards and Personalization reports. The design had to hold up not just visually, but operationally—across dozens of future spins by reps who wouldn't have me there to troubleshoot.
The templates are currently in active use across education, consumer-business, travel, nonprofit, and tech sales teams. Each one balances industry-specific storytelling with consistent demonstration of Salesforce products, giving sales engineers a polished starting point they can tailor to any client conversation.
More broadly, the project established a repeatable model for designing at the intersection of narrative authenticity, technical demonstration, and enterprise scalability—proving that the most durable design solutions are often the ones that empower others long after the designer has moved on.
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