Neighborhood Design Project
2019 | 6 weeks | Poster | Application | Rebrand | Illustrator | InDesign CC
Role: Design Intern
Neighborhood Design Project is a collaboration between the City of Cambridge’s Department of Human Services and Design Museum Boston. The 14-week program guides teens in learning problem-solving strategies and design skills necessary to create innovative solutions to big problems. It also calls to attention the importance of community partnership, and the collaboration desired to achieve lasting changes.
» Strategize » getting assigned what deliverables needed, and what guidelines are appropriate in formatting them
» Research » determine what appeals to 14-15 year old; what’s a recognizable idea to teens
» Design » emulating instgram / facebook live “love bubbling”
» Analysis » demonstrating versions and creating iterations with the Design Museum Boston team for the City of Cambridge’s Department of Human Services; using feedback to fuel the iterations
» Present » the final approved version that is printed and posted up in schools in Cambridge!
Audience & Goals
There are three target groups: 14-15 year old teens, advisor / mentors for the program, and the parents of the teens.
» Create a visual that will intrigue teens (main target audience) in applying to the design program
» Non gender biased to attract more boys to the program
» simple / minimal but requires an explosion of colors
» Include QR code interactivity
While looking for inspiration on what would attract a teen’s attention, I explored other teen programs and their take on designing an appealing poster. I found many that were illustrative and bursting with color (a couple of samples below), but to harmonize the design in fitting the perspectives of all three target categories, the decision to depart from illustrations was unanimous. The posters and application also required a much simplier composition since there was an abundance of content to accommodate the paper size.
Take at look at the final design below!
posters and postcards